Ink. With bottle.
The voice you give to your business, your product, or your idea, is everything.
Audience attention is a scarce resource.
So speak up, with passion, imagination and conviction.
Celebrate your story. Be daring.
Make your words count.
About
For the last three decades I’ve been writing in one marketing guise or other - cars, coffee, Fintech, satellite TV, cruise missiles, broadband, renewables, whisky. Yes, cruise missiles. I’ve suited-up in huge PLCs and played pool with bearded millennials in agencies that lasted about a week and a half. I’ve been promoted and I’ve been fired. And I’ve been to awards after-parties that I’m pretty sure are still going on today.
I love to write and always have done. There’s no secret ingredient in my creative process - I’m not Coke. But I’m inquisitive, business-minded, flexible and personable. If you’re passionate about what you do, we’ll get on fine.
I’m based in Cirencester, home of the greatest cycling roads under God’s blue heaven. But I also have a really fast motorbike so can come and meet you, wherever you are.
If you’re an environmental or animal protection charity, I’ll probably work for free. Otherwise, ask me for a quote
What I do
Full transparency, those are not my actual hands.
I am currently working for a number of clients in the FMCG, Fintech, professional services, communications, technology, leisure, sport, medical and construction sectors.
I’m happy writing web copy, video scripts, whitepapers, speeches, press ads, presentations, blogs, DM packs, award entries, company vision and values, bids, case studies, TED talks, and brand positioning papers.
Basically, if it involves words, count me in.
Testimonials
“Richard’s leaflet copy was transcendent. It made the lame walk, and blind see. The ROI paid for our company’s space programme.”
Let’s be honest - kudos received from ‘Client in the Financial Services industry’ carries all the gravitas of a horoscope.
So I’m going to roll the dice, and try something different….
Stuff I’m genuinely good at:
Understanding the business problem.
Writing stuff that people will feel.
Delivering to schedule and budget.
Dealing with the rough and the smooth of feedback.
Keeping it fun.
Appreciating I’m not the only thing my clients are managing.
Stuff I need to work on, but will probably take to my grave:
Technology (using it, not writing about it).
Resolving the moral quandary of split infinitives.
Writing for Architects. Done it three times. They all hated me.
Technology again.
Borrowing words from song lyrics and hoping not to get busted.
This section is part of the template of my website.
I don’t know how to get rid of it.
